CONSUMERS’
UNDERSTANDING OF
EATING SUSTAINABLY

CUES addresses the urgent need for a more sustainable food system that benefits the environment, society, and the economy. The project aims to foster a Triple Change in the food system concerning culture, food value chain, and policy. To this end, CUES will pilot nine food system interventions and policy dialogues, actively involving consumers, food value chain actors and policymakers. A learning community and toolkits for behavioural change and communication will be developed to motivate 3 million consumers to make sustainable food choices.