Other Synergies

TealHelix aims to advance food sustainability by empowering consumers through tailored, inclusive approaches. By combining motivational matching with tailored interventions, TealHelix will enhance consumer decision-making and address resistance to sustainability. The project focuses on creating and testing new labeling strategies and innovative digital solutions in six pilot countries (Germany, Lithuania, Latvia, Estonia, Greece, and Poland).

Drawing on life cycle analysis and consumer behaviour insights, TealHelix aims to create new tools for aligning consumer preferences with sustainability goals. Leveraging interdisciplinary expertise in marketing, psychology, and data science, TealHelix incorporates AI-driven innovations to improve food labelling practices.

BEATLES aspires to change the way agri-food systems currently operate and accelerate the systemic and systematic behavioural shift to climate-smart agriculture and smart farming technologies fully aligned with the ambitions of the Farm to Fork and Biodiversity Strategies, and the new CAP at regional and EU levels.

By adopting a food systems approach, the agri-food value chain is viewed as a system of interlinked components where interactions lead to systemic innovations. Through targeted selection of agri-food value chains across the EU and by engaging multiple stakeholders in the co-creation of systemic innovations, in the context of appropriate behavioural and experimental settings, the project will provide an integrative inventory of behavioural insights about the full range of “lock-ins” and levers that hinder or motivate behavioural change, including individual, systemic and policy factors.

FishEUTrust will establish five Co-creation Living Labs in the Mediterranean Basin, the North Sea and the Atlantic Sea. These will enable innovation and process validation and demonstrate the project’s supply chain solutions. Examples of supply-chain innovation include creating sustainable business models, protecting cultural and culinary heritage, short food supply chains, exploiting underused fish species, and innovative engagement activities to stimulate positive consumer behaviour. The project will also develop tools to maximize trust by guaranteeing the quality, safety, and traceability of seafood products based on smart control systems (sensors), metagenomics, genetic biomarkers, isotopic techniques, and labelling/product passport/blockchain). These tools will be integrated into a single digital FishEUTrust data platform.

WATSON is an ambitious Horizon Europe project aiming to develop a methodological framework combined with a set of tools and systems that will detect and prevent food fraud throughout the whole food chain thus accelerating the deployment of transparency solutions in the EU food systems.

ROSETTA is an EU-funded project under the Horizon Europe Programme committed to exploring the relationship between food waste and marketing standards. The project aims to pioneer sustainable solutions and transform our approach to food resources as we comprehend and quantify the influence of marketing standards on food waste. Our primary objectives include the development of alternative marketing models, a mission we aim to achieve through 5 pilot cases (Ireland, Spain, Poland, Greece and Denmark). By leveraging these real-world scenarios, we aim to provide practical insights that will not only benefit businesses but also form recommendations for policy makers, marketing standards owners and regulators.

FoodUnfolded^® isn’t just about food – it’s also about people. That’s why we share stories about the past, present, and future of food: to shed light on how food is deeply intertwined with our lives and societies.

But FoodUnfolded^® is more than just a digital platform – it’s a community. We’re creating a space that bridges misunderstandings and creates trust to foster a new relationship between everyone in the food system, including consumers, academics, experts and those in the food industry. We believe that conversation is key, so we aim to engage with our audience in constructive discussion wherever possible.

THEROS is a Horizon Europe project that brings together a complementary consortium of 17 partners within 6 EU Member States, with the view to  implement an integrated toolbox being capable to modernise the process of verifying organic and geographical indications food products and preventing adulterations and non-compliances, through the use of various technological innovations and data sources, while demonstrating enhanced security, transparency and interoperability in the quality labelled food supply chain. THEROS toolbox components will be extensively evaluated in real life settings through four pilot demonstrations in four different countries (Serbia, Greece, Spain and Czech Republic), while covering diverse requirements, involvement of all relevant actors and different organic/geographical indication food products and fraud/adulteration cases.

SEA2SEE is an innovative EU funded project which main goal is to make actors with sustainable seafood practices more visible to consumers, giving them a competitive advantage.

It comes to fill in existing seafood traceability gaps through the development of an innovative end-to-end blockchain-based platform, along with professional and consumer applications to increase trust and social acceptance of sustainably fished and farmed seafood. The project will provide technological solutions to answer the need for a valuable source of data collected throughout the whole seafood value chain, verified and covering inputs from diverse groups of stakeholders. To achieve that, SEA2SEE will engage with interested parties and empower consumers by making informed seafood consumption decisions through the implementation of societal and sectoral strategies for co-creation, communication and awareness raising.

Enabling transparency in food supply chains by implementing innovative solutions to boost health, sustainability, and food safety

TITAN is a 4-year project that will provide an extensive platform for the development of a wide range of innovations that aid transparency and address societal and planetary health to make the food system fair, healthy, and  environmentally friendly. The innovations will be supported by cross cutting Work Packages dedicated to stakeholder interests, implementation of digital technologies, policy recommendations, business support, management and communication and dissemination.

TITAN will develop 15 innovative solutions including DNA-based detection methods, Blockchain, Artificial Intelligence (AI), and Internet of Things (IoT) to enhance transparency in agri-food businesses with a focus on SMEs, improve food choices by providing more transparent information to the consumer, enhance food safety and authenticity of products and provide improved information on the health and sustainability of food products.