Food Value Chain Change |
Intervention Case 3

CUES Partner

KLT & FINT

Location

  • Hungary

Target Group

Farmers, cooperatives, consumers

Challenge

Lack of trust of consumers in short-food supply chains.

Intervention

Integrating technological innovations to increase trust and transparency in farmers’ communication (KLT has a network of over 18,000 farmers). Equipping end-consumers with detailed information about the sustainability, fair pricing and origins of products, ultimately leading to sustainable short food supply chains. Through the implementation of social innovation, more ethical and sustainable farm-level strategies will be practised by farmers to build a trustworthy relationship with consumers.

Expected Outcome

Enhancement of customers’ trust by providing transparency in the business and traceability of the products.

Expected Impact

Environmental: Decrease in GHG emissions due to increased reliability of short food supply chains, noise reduction and reduced air pollution by switching from long to short supply chains.

Social: Food safety and security, balancing power in the value chain, empowering farmers.

Economic: Fair pricing and community wealth growth.